As an art director and website designer living in Portland, OR I am inspired by the beautiful mountains, trees, colorful design community, culture and everything around me. I started honing my design skills in the concrete jungles of LA and after a few years decided to take a year long hiatus to the jungles of South America. This and many other experiences have shaped my world view and thought process as a designer.
I believe in the unlimited creativity of people to manifest ideas into reality. That openness to new places, people and ideas can inspire innovation and design to improve our lives. I have found that large ideas stemming from intuition, inspiration, concept, and research are just as important as minute details. Subtle changes can have profound effects, such as choosing hues based on color psychology, the composition of elements on a site, and even the change of a single word in a campaign.
My job is not only to pin down your brand look but to use various methods to position your brand strategy to be successful for life. Through working with established international companies, individuals, and startups I have learned how to develop a company’s brand direction, lead teams of designers and developers, create effective marketing campaigns, direct large budget photoshoots, research target markets, run social media campaigns, conducted A/B testing to improve results from ads, eblast campaigns, web design, UX and UI. There is no area of design or business that I am not excited to tackle. My role is to keep energy high, get ideas flowing, elevate our thinking and connect to root goals so we can create to our highest potential.
When I am not designing (rare occasion) you can find me salsa dancing, rock climbing, hiking, doing yoga, philosophizing, hunting for earth pigments, planning trips to green places, or hanging with my cat, Steve.