Services: Art Direction, Styling
Solution: Conscious Box is a subscription box company that introduces people to natural alternatives for healthier living by delivering innovative products to your door every month. Market research found that 90% of our customers were female, 50% of those were mothers identified as Naturalites within the LOHAS sector. This meant that we needed to appeal to women who were just starting to learn about healthier living alternatives. They cared most about their own health and the health of their family. I set out to create clean bright lifestyle imagery that would capture this modern woman in her home and highlight the products in the context of her life. The campaign needed to be multi-versatile for use in our Google ads, Facebook ads, website and print material. Within 4 months of the rebrand and campaign our subscriber base jumped from 17k to 23k. Our customer surveys consistently rated the design of the site and box very high and we received a flood of positive feedback.
Additional Info: Photography by Buck Studio